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@pratik Few things. The page content/now.html should be content/now.md (it is a markdown file, not HTML) and include type: now in the front matter. The actual layout page would be in layouts/now/single.html. Once that's setup, whatever you put in the .md file can be displayed by using {{ .Content }} in the layout. As an example, the html file could be:
{{ define "main" }}
<div class="page">
<h1 class="page-title">{{ .Title }}</h1>
{{ .Content }}
</div>
{{ end }}
Then add correct classes and extra content as desired.